Persuasion through visuals
Focusing on persuasion rather than process changes virtually everything the lawyer does. One important shift is to add a strong emphasis on visual persuasion.
Visuals have always been the quickest and deepest method of human persuasion. “A picture is worth a thousand words” is not just an expression, it is a principle. Every psychological study on the subject has concluded that visuals dramatically improve understanding and recall.
Movies, television, and the Internet have only deepened our culture’s response to visuals.
What Makes Juries Listen Today
(Glasser Legal Works 1999)