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Dovel & Luner Sues The Procter & Gamble Company over Deceptive Advertising of Melatonin Supplements

Press Release

SANTA MONICA – Dovel & Luner, a litigation boutique law firm, on Friday filed a federal class action lawsuit against The Procter & Gamble Company (P&G) on behalf of consumers nationwide who purchased Vicks Pure Zzzs melatonin supplements.  The lawsuit alleges that P&G misled millions of consumers by inaccurately dosing and labeling its over-the-counter melatonin supplements.

The Complaint, filed in the United States District Court for the Northern District of Illinois, alleges that P&G violated the consumer protection laws of numerous states, including the Illinois Uniform Deceptive Trade Practices Act and Illinois Consumer Fraud and Deceptive Business Practices Act.

P&G’s Vicks supplement labels claim that its melatonin products, like Vicks PureZzzs All Night and Vicks PureZzzs Kidz, contain specific amounts of melatonin per serving, e.g., 2 mg or 1 mg.   According to the lawsuit, lab testing revealed that the melatonin products “were substantially (and seemingly randomly) overdosed” and that “the true amount of melatonin was 150% to 164% of the amount claimed”.

The complaint states: “P&G’s labelling is false and misleading to consumers in multiple respects. The dosage of Pure Zzzs Melatonin is not well-controlled and consistent with the dosages for which P&G designed the recommended servings. Pure Zzzs Melatonin does not have the amount of melatonin claimed on the label. And P&G does not even mention that the actual dosage may vary.”

“No reasonable consumer wants to buy and ingest a supplement containing a random, undisclosed amount of melatonin,” the complaint asserts.

“Consumers need to be able to rely on the labels for melatonin supplements,” said Jonas Jacobson of Dovel & Luner.  “Plaintiffs brought this case to protect the millions of U.S. consumers that buy Olly melatonin.”  



Jenny Elliott


SOURCE Dovel & Luner, LLP

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