Principles of persuasion

Visual victory applies principles – time-tested patterns that are always true.

Through visual presentations, you can create arguments and images that provide automatic credibility, permanently root themselves in the mind of the viewer, and convince your audience to believe your arguments, even if based on complex material that it may not fully understand.

Mona Lisa principle

Simultaneously creating magnetism, providing indicia of authenticity, and moving your audience to reach your conclusions.

Blackboard principle

Conveying a large amount of complex information in a way that promotes understanding and acceptance by tapping into your audience`s interest in building and creating.

Anchor principle

Using a common bonding experience with your audience to create resonance and recall, establishing credibility and positive associations.