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Dovel & Luner Sues The Shade Store for Advertising Fake Discounts

Press Release

SANTA MONICA – On May 23, 2023, Dovel & Luner LLP filed a federal class action lawsuit against The Shade Store, LLC on behalf of consumers nationwide who purchased one or more products from The Shade Store’s website.  The lawsuit alleges that The Shade Store, which produces, markets, and sells window covering products and accessories online, deceived and overcharged consumers by creating an illusion that customers are receiving a limited-time discount.

The Complaint, filed in the United States District Court Northern District of California, alleges that The Shade Store violated consumer protection laws, including California’s False Advertising Law, Consumer Legal Remedies Act, and Unfair Competition Law.

According to the lawsuit, “While there is nothing wrong with a legitimate sale, a fake one—that is, one with made-up regular prices, made-up discounts, and made-up expirations—is deceptive and illegal.”

The complaint alleges, “By listing fake regular prices and fake discounts, [The Shade Store] misleads consumers into believing that they are getting a good deal.” 

“The practice of advertising fake sales and fake prices is unfair and misleading,” said Christin Cho of Dovel & Luner. “Plaintiffs brought this case to protect the tens of thousands of consumers who would not have purchased from The Shade Store if they had known that the products were not actually on sale.”

Jenny Elliott

SOURCE Dovel & Luner, LLP

Related Publication(s): Top Class Actions

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