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Visual Victory

Visual Victory is Dovel & Luner’s in-house trial consulting division that we selectively market to other law firms. We have been regularly hired as trial consultants to develop case strategies and supporting visuals for some of the most prestigious law firms in the country, including:

  • Paul Hastings
  • Winston & Straun
  • Katten Muchin
  • Howard Rice
  • Greenberg Traurig
  • Irell & Manella

Visual Victory is a trial-proven system of visual persuasion based on the principles of persuasion that we have analyzed and developed through academic and practical research. Visual Victory provides our clients with persuasive presentations, witness examinations, and techniques to deliver powerful presentations to decision makers.

Using our principled techniques, we marshal evidence – documents, transcripts, photographs, and video testimony – and mold powerful arguments, creating full length presentations for opening statements, witness examinations, and closing arguments.

Principles of persuasion

Visual victory applies principles—time-tested patterns that are always true.

Through visual presentations, we present arguments and images that provide automatic credibility, permanently root themselves in the mind of the viewer, and convince your audience to believe your arguments, even if based on complex material that the audience may not fully understand.

Mona Lisa principle

Simultaneously creating magnetism, providing indicia of authenticity, and moving your audience to reach your conclusions.

Blackboard principle

Conveying a large amount of complex information in a way that promotes understanding and acceptance by tapping into your audience’s interest in building and creating.

Anchor principle

Using a common bonding experience with your audience to create resonance and recall, establishing credibility and positive associations.

What clients say:

What lawyers say:

What jurors say:

What opposition say: