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Dovel & Luner Sues Optavia and Medifast Over Illegal Automatic Renewals

Press Release

April 1, 2022 — SANTA MONICA – The Dovel & Luner and Golomb Spirt Grunfeld law firms on Friday filed a federal class action lawsuit against Optavia and its parent company, Medifast, on behalf of consumers who were enrolled in Optavia’s automatic renewal plan without sufficient consent.

The Complaint, filed in the United States District Court for the Southern District of California, alleges that Optavia’s practices violate the California Automatic Renewal Law (among other laws).  According to the complaint, “the law makes it illegal for companies to charge consumers for automatically­-renewing shipments of goods, unless the company meets strict disclosure requirements.” Optavia allegedly did not meet those requirements.   

Optavia Essential Optimal Kit

The Complaint states: “Optavia systematically enrolls consumers in its Optavia Premier [subscription] program” using misleading methods designed to “cause reasonable consumers to miss the fact that they are being auto-enrolled.”

 “Defendants highlight that the average Optavia client spends thirty times more money on diet products compared to industry benchmarks” the complaint alleges. “The reason for these extreme results is Defendants’ illegal automatic renewal scheme.”

“As the complaint states, this illegal subscription scheme has misled and harmed consumers.” said Jonas Jacobson of Dovel and Luner.  “Together with our co-counsel at Golomb Spirt Grunfeld, we are seeking to compensate injured consumers and stop this illegal practice.”

Jonas Jacobson
Dovel & Luner

SOURCE Dovel & Luner, LLP

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